If you’ve spent any time in the past year reading articles or watching videos (or even just asking a social media ‘expert’) how to get more fans for your Facebook page, you’ve probably heard something to do with holding a contest. You’ve probably been told that contests are a great...

“Make becoming a ‘fan’ of your businesses Facebook page a required aspect of purchasing the deal.” One of the many business lessons my dad taught me was that you can have the greatest product or service in the world, but if nobody knows about it, its worthless. This is why every successful...

Social media is not dying..?or going to die anytime soon. In fact, social media is as alive and vibrant as ever. But you know who is dying? The guru..the expert…the fanatic. I think its kind of like the Daily Deal business model. Groupon came out and has made an absolute...

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Over the past few months I’ve been trying to identify industries that I felt were being underserved and/or were under-utilizing social media marketing tools – and while this certainly does not apply to every business, my interactions with owners in the residential and commercial contracting space has made me reasonably...

Oftentimes when I speak to organizations about social media I use examples of how poor customer service can lead to an extreme backlash online due to the access every individual has to the social web.  My favorite case study is that of United Airlines and the now infamous, “United Breaks...